Program Overview

The Bachelor of Science in Marketing program at Point University immerses students in both business and marketing through courses in business communication, consumer behavior, market research, business law and ethics. Through applied learning and real-world problem solving, students gain a comprehensive understanding of marketing techniques and learn how to connect key consumers to brands and products. 

In addition to gaining a background in business and strategy, students will be prepared to:

  • Employ critical thinking, analysis, and decision-making skills to assess and improve organizational performance.
  • Develop, implement, and follow effective marketing strategies for both products and services. 
  • Demonstrate the capacity to develop, communicate, and execute an integrated marketing plan for an organization.

Program Outcomes

The fully-online Bachelor of Science in Marketing program at Point University equips students with the skills and knowledge they need to identify consumer buying trends, evaluate quantitative and qualitative marketing data to asses marketing performance, and utilize digital marketing technologies to promote brands, organizations and products in a competitive global marketplace. Graduates of the program are prepared to obtain entry-level work in various business settings as well as pursue an advanced degree. 

Earning a Bachelor’s degree in marketing can open numerous doors for students after graduation. Graduates can apply the program’s well-rounded curriculum to a variety of roles including:

  • Marketing Manager
  • Public Relations Specialist
  • Operations Manager
  • Marketing Strategist 

The program’s business and marketing coursework incorporates biblical principles to develop the essential habits for lifelong learning and success. Point is proud to graduate ethically-responsible business leaders.

Why Point University?

Founded in 1937, Point University is a community of extraordinary students and educators who share a passion for integrating their faith and mission to serve into every aspect of their lives. Point’s comprehensive curriculum is designed to provide the foundation for intellectual, professional, and spiritual development.

Developing the Next Generation of Christian Leaders

Beyond providing the flexibility and convenience of earning a degree on your schedule, Point University’s online programs are unique because faith is woven into every course. Supportive professors blend the fundamental elements of students’ chosen fields of study with Christian beliefs and core values to empower them to make a difference in whatever career path they choose. Students are not only equipped for professional success, but are also prepared to take their faith into the marketplace in a culturally relevant way.

Point University online students benefit from:

  • Learning at their own pace and schedule.
  • A high-quality, private Christian college education at an affordable cost.
  • A well-rounded education designed to develop students intellectually, professionally, and spiritually.
  • A lifelong relationship with professors who inspire and challenge students to think critically and analytically, while encouraging them to grow in their faith.
  • A solid grounding in biblical and theological studies, the arts and sciences, and professional studies in which they major.
  • A unique online learning environment that facilitates interaction with faculty and fellow students.

At Point, we are proud to develop servant-leaders who have a passion for lifelong learning and a deep sense of commitment to the betterment of their communities and society as a whole.

Paying for School

At Point University, our goal is to make higher education accessible to all. Our tuition costs are lower than many other institutions, making a high-quality, Christian, private college education an affordable investment in your future. In addition to a transfer credit friendly policy that can save you time and money, Point offers a number of options to help you finance your education. Our financial aid counselors are committed to providing students information on the funding resources available and helping them navigate the financial aid process. Online students can pay for their education in a variety of ways, including:

Student Loans
Eligible students enrolled at least half time are qualified for the Federal Direct Student Loan Program, and may borrow need-based subsidized loans or unsubsidized loans.

The parent of a dependent, undergraduate student enrolled half time may qualify for federal government loans to cover the cost of their child’s education. Students and parents can also take advantage of private loans available through various lenders.

Grants
Federal Pell Grants are also available to students who qualify. The amount of aid awarded is based on the recipient’s financial need, cost of attendance, number of credits per semester and other factors. Some students may also qualify for additional federal and state grants based on eligibility.

Veterans Benefits
Our online veteran students have access to the same financial aid resources available to campus students, with the added benefit of tuition assistance under the Post 9/11 GI Bill and Yellow Ribbon Program. 

Tuition Discounts
In addition to providing a quality education at a cost lower than many other private universities, Point University offers online students nearly 40% off the regular tuition rate for on-campus programs.

Accreditation

Point University is accredited by:

Southern Association of Colleges and Schools Commission on Colleges (SACSCOC)
Point University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award associate, baccalaureate, and masters degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097, telephone 404-679-4500, or www.sacscoc.org for questions about the accreditation of Point University. 

The Commission on Colleges is the regional accrediting body in the eleven U.S. Southern states for institutions of higher education that award associate, baccalaureate, master's or doctoral degrees. Academic quality and continuous institutional improvement are at the heart of the Commission’s philosophy of accreditation. To earn accreditation, an institution must comply with the high standard of quality required by the Commission, as well as demonstrate a commitment to student learning and achievement.